Purito’s Story

Purito Seoul is a contemporary Korean skincare brand that draws inspiration from Korean ingredients
and culture to create delightful, sensorial experiences that connect and inspire.

Touch Your ( Seoul )

At Purito Seoul, we are captivated by the vibrant culture and limitless creativity that define Seoul - a city where nature and urban life coexist in perfect harmony.

Minimal Ingredients for Delivering Skin Relaxation 

Pyunkang Yul does not include unnecessary chemical ingredients just for better color or fragrance. Over 40 years of experience and research, we have been seeking the best formula to grow natural skin's barrier. 

Clean and pure skincare derived from a land where the sea, wind and mountains meet.

Round Lab is inspired by and encapsulates ingredients from the Korean Peninsula.
It is where clean water, mountain peaks and gusty winds meet.
A land gifted with natural resources and ingredients with powerful vitality that breathes vibrancy and purity into skin.

Shop Round Lab Korean skincare, including Birch Juice, 1025 Dokdo, Pine Calming Cica, Camellia Deep Collagen, sunscreens, cleansers, ampoules and moisturizers. Compare formats and sizes on each product page.

Choosing Round Lab for your routine

The 1025 Dokdo line includes the Dokdo Cleanser (also available as a 40ml mini), Cleansing Oil, Skin Toner and Eye Cream.

For the Birch Juice line, compare the Moisturizing Cleanser, Birch Moisture Ampoule and Moisturizing Sunscreen SPF50+ PA++++.

Round Lab also offers a Baby Mild line, including the Top To Toe Wash, Lotion and Soothing Gel. Check each product's name, size and directions, and review the ingredient list and patch test before using a new formula.

The Japanese brand Senka is owned by the well-known Shiseido and is particularly popular for its Perfect Whip cleansing foam which has been ranked number one in preference in Japan for 12 consecutive years since 2008.